Match Group Settles FTC Allegations Over Misleading Practices and Onerous Cancellation Processes
On August 12, the Federal Trade Commission (FTC) announced a settlement with Match Group, the owner of popular online dating platforms including Match.com, OkCupid, PlentyOfFish, and The League. The company has agreed to pay $14 million in restitution and undertake significant changes following allegations of deceptive marketing practices.
The FTC’s 2019 complaint accused Match Group of misleading consumers through false claims about subscription guarantees and creating overly complicated cancellation procedures. Specifically, the complaint highlighted that Match claimed users could receive a free six-month subscription if they did not “meet someone special,” but failed to clearly disclose the strict conditions required to qualify for this offer. These conditions included maintaining an active profile with a primary photo, interacting with at least five subscribers monthly, and using a specific progress page to claim the free extension.
Additionally, the FTC alleged that Match Group made it difficult for users to cancel their subscriptions, often suspending accounts of consumers who disputed billing issues, thereby denying refunds and access to services. Such practices raised concerns about transparency and fairness in the company’s marketing and customer service policies.
Under the settlement, Match Group is required to implement several corrective measures. These include clearly disclosing guarantee terms and conditions, ensuring that consumers are not retaliated against for billing disputes, and providing simple, accessible options for subscription cancellations. The company must also submit a compliance report to the FTC within one year, detailing its adherence to the new policies.
“This settlement underscores the FTC’s ongoing commitment to protecting consumers from deceptive practices in the online dating industry,” said a spokesperson from the agency. Despite shifts in federal administration, the FTC continues to enforce laws aimed at promoting transparency and fairness, particularly in subscription-based services.
For more information on consumer rights and online dating regulations, visit the FTC website.
